
Phase 1:










Phase 2: Creative Brief Worksheet
Name of Company or Organization: pixel burger
• Who is your target audience?
Food lover, specially burger lovers.
• Who would you like to add to your audience?
The older generation those who don’t enjoy burgers much.
• Do you have any colors in mind for your logo? (if so, why?)
Red and green
Red will represent the ketchup and the green the lettuce. Additionally, according to a study red color have a huge impact on people minds.
• Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? Yes
• What is your tagline or slogan?
“Eat, drink , Game over”
• What is the overall message you are trying to convey to your target audience?
Fresh healthy food
• Where will your new logo be used?
My Restaurant banner, Instagram, facebook and google map application.
• Who are your competitors and what do you think about their logos?
My competitors are new burger restaurant. their logo it doesn’t stand out nothing unique .
• List competitors’ websites if possible:
https://www.instagram.com/she_burger/?hl=en
• What sets you apart from your competitors?
It’d s new idea. Also, I will mix retro games design in the resturant. Which makes the place fun and unique.
Phase 3 :

Phase 4 :
final design
