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Logo Design

Phase 1: 

Phase 2: Creative Brief Worksheet

Name of Company or Organization:  pixel burger

 

• Who is your target audience?

Food lover, specially burger lovers.

 

• Who would you like to add to your audience?

The older generation those who don’t enjoy burgers much.

 

• Do you have any colors in mind for your logo? (if so, why?)

Red and green

Red will represent the ketchup and the green the lettuce. Additionally, according to a study red color have a huge impact on people minds.

 

• Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? Yes

 

• What is your tagline or slogan?

“Eat, drink , Game over”

 

• What is the overall message you are trying to convey to your target audience?

Fresh healthy food

 

• Where will your new logo be used?

My Restaurant banner, Instagram, facebook and google map application.

 

 • Who are your competitors and what do you think about their logos?

My competitors are new burger restaurant. their logo it doesn’t stand out nothing unique .

• List competitors’ websites if possible:

http://www.krushburger.com

https://www.instagram.com/she_burger/?hl=en

 

• What sets you apart from your competitors?

It’d s new idea. Also, I will mix retro games design in the resturant. Which makes the place fun and unique.

Phase 3 :

Phase 4 :

final design 

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I seeked simplicity with this logo design. The logo is more classical than modern. When you see it, it directly takes you to the retro games and classic games. I used red color because it represent the ketchup and according to a study, red color have a huge impact on human minds which make the human crave the food. And I used green because it is the color of the lettuce.

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